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Play Responsibly

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Play Responsibly

Know your limit. Play within it.

The Atlantic Lottery Corporation is committed to promoting the responsible use of its products, working with its shareholders in the areas of responsible gambling awareness and education. More than a philosophy, responsibility is a core value at ALC and the foundation for business decisions.

ALC encourages players to make informed choices about their play. After all, having fun when playing our products is what it’s meant to be all about.

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ALC in the Community

Whether it’s through sponsorship of the events that matter most to Atlantic Canadians or grassroots programs that say ‘thank you’ to our outstanding neighbours, Atlantic Lottery is proud to help make life in Atlantic Canada, well, a little bit richer.

Click here to learn more about how we’re making a difference in Atlantic Canadian communities.

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Where does the money go? We get asked that a lot! All profit goes back to our communities. Every penny. No exceptions. It’s used for things like social programs, roads, and education.