Our Promise

Our Commitment
Our Standards

Our Objective

Atlantic Lottery is committed to healthy play. We are here to encourage healthy play and support  those who are experiencing concerns related to their gambling. 

Healthy play is typically characterized by playing for fun and entertainment with an understanding of how the games work, being able to decide how much time to spend, and playing within a player’s means.

Atlantic Lottery offers a wide variety of resources and tools which allow players to choose a play experience that works best for them. Atlantic Lottery's healthy play objective is to encourage healthy play and support those who are experiencing concerns related to their gambling.

Our Ambition

For ALL players to have fun with our games!
Atlantic Lottery wants those Atlantic Canadian adults who choose to play with us to enjoy our games as another form of entertainment.
Which means they know how the games work; decide how much time they want to play; and are only playing within their means.

Our Commitment to Players

We provide the tools and information to help keep it fun
We communicate how the games work
As fellow Atlantic Canadians, we are there when needed

Our Commitment to Employees

To create greater awareness amongst employees of healthy play initiatives, tools, and resources.
Atlantic Lottery reserves the right to change policies, rules and procedures as required to comply with legislation and meet business needs. Failure to abide by these policies, rules, and procedures is subject to disciplinary action up to and including termination.
To provide employees with the knowledge to understand how healthy play applies to them and their role.
To provide the necessary tools so they can speak comfortably about healthy play and know how to respond to situations they may be faced with.

Our Commitment to Retailers

To provide retailers with knowledge on how the games work, the odds of winning, myth busting and the healthy play tools available to the customer.
To provide retailers with the necessary tools and training to better prepare them to support customers who may have questions or concerns about their play.

Our Commitment to the Community

To engage and support local initiatives that promote education, awareness, and access to services/resources.
To collaborate, and learn from, a broad cross-section of community groups.
To support independent research that contributes to healthy play awareness, prevention, and treatment.

Our Commitment to Prevent Underage Gambling

To ensure that those under 19 years of age do not have access to our gaming facilities and products, and that age-restricted areas are clearly indicated.
To work with our retailers to strengthen existing programs to verify the age of our players.

Our Commitment to Advertise Responsibly

To ensure our advertising reflects the highest of standards and complies with Code of Advertising Standard.
To ensure our advertising is factual and not oversell the winning experience, encourage overconsumption, or depict gambling as an investment.
To ensure our advertising does not include messages to, or be placed in media intended for, those under 19 years of age.

Social Responsibility Assessment

Atlantic Lottery has a Social Responsibility Assessment (SRA) program in place to assist in decision-making across the organization. From new advertising campaigns to product launches, Atlantic Lottery’s SRA is used by all our employees to ensure our approach to social responsibility is standardized.

19+ Brand Standards

In Atlantic Canada, lottery products are only available for purchase to those who are 19 years of age or older. In keeping with our strong commitment to responsible gaming, Atlantic Lottery has robust 19+ Brand Standards. These standards provide clear direction on how the 19+ and responsible play messages should be reflected in the design and delivery of our products.

Responsible Gambling (RG)

Responsible gambling is one of Atlantic Lottery’s core values. As RG is a key focus area for the organization, Atlantic Lottery provides a collection of tips and tools to help players make informed decisions when they play, helping them to keep their play for fun and entertainment. In recognition of Atlantic Lottery’s commitment to responsible gambling, the corporation has earned two world-class RG accreditations.

World Lottery Association (WLA) Level IV Certification

Atlantic Lottery has been granted level IV certification of the WLA’s Responsible Gambling Framework. To earn this highest level of certification, AL was evaluated on 10 program elements by a panel of Social Responsibility experts from around the world. The corporation has maintained this certification for more than a decade.

Responsible Gambling (RG Check)

RG Check is an accreditation program for casinos created by the Responsible Gambling Council (RGC). It is the most comprehensive responsible gambling accreditation program in the world, and it offers gaming companies an opportunity for independent endorsement of the quality of our RG safety net. Atlantic Lottery’s online alc.ca platform and Red Shores Racetrack and Casino in Charlottetown, P.E. have both been awarded the RG Check Accreditation.

Gambling Supports

If you or someone you know has questions or concerns about their play, free and confidential support is just a phone call away.

Each Atlantic province provides support, available 24/7 for people experiencing problems with their gambling activities through a free, confidential helpline.

Nova Scotia
1-888-429-8167 (Mental Health and Addictions Crisis Line)

New Brunswick
1-800-461-1234

Newfoundland and Labrador
811

Prince Edward Island
1-855-255-4255