2022-10-25

MONCTON (N.B.) – With the recent start of the NHL season, many hockey fans across the region are eager to get in on the action and wager on their favourite teams.

As the only 100% legal and government-regulated provider of online gambling and sports betting products in Atlantic Canada, Atlantic Lottery offers an exceptional sports betting experience to adults who choose to play, both online and at retail locations with Pro•Line.

Pro•Line recently expanded its offerings by making single-event sports betting available in all four Atlantic provinces.

While Atlantic Lottery is proud to be the only 100% legal gaming provider in the region, there are a great deal of illegal gambling websites advertising and operating within Canada.

“Many Atlantic Canadians are taking part in sports wagering through unauthorized sports betting websites that are illegally operating in our region,” said Patrick Daigle, Atlantic Lottery president and CEO. “When wagering on these illegal sites, a significant amount of money that could be staying right here to fund public services is instead is taken away from helping our communities, to the sole benefit of illegal, private operators."

Approximately $140 million leaves Atlantic Canada every year due to play on illegal gambling websites. Illegal websites are not accountable to provincial or federal regulators, do not share profit or pay taxes locally and do not fund important government programs and services in our region.

“We want to remind Atlantic Canadians that what is played here, stays here,” Daigle said. “Your play can help support local communities and fund important social services right here at home, all while you receive a world-class sports betting experience with Pro•Line.”

As a publicly owned corporation, Atlantic Lottery was created to give back to local communities. Each year, 100% of Atlantic Lottery profit stays right here in Atlantic Canada, totaling more than $10 billion since 1976. Atlantic Lottery is also proud to support hundreds of local festivals, events and community groups across the region each year.

To learn more about how Atlantic Lottery is the only 100% legal and government-regulated provider of online gambling and sports betting in Atlantic Canada, visit alc.ca.

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Media contact:
Lindsay Meekins
Atlantic Lottery Public Relations Strategist
506-867-5800 ext. 5840
lindsay.meekins@alc.ca

Backgrounder: Pro•Line

• Since 1994, Atlantic Lottery’s sports betting brand Pro•Line has provided Atlantic Canadians with the opportunity to wager on their favourite sports and leagues.

• Players can choose from numerous games, including Pro•Line, Pro•Line Fantasy, Pro•Line Futures, and Pro•Line Stadium Bets.

• Players in Atlantic Canada can make their Pro•Line picks at lottery retail locations (by using a traditional list or by creating a digital QR code), online at ProlineStadium.com or on the Atlantic Lottery mobile app.

• Atlantic Lottery’s Pro•Line is the only 100% legal and government-regulated sports betting provider in Atlantic Canada.