Atlantic Lottery Corporation Inc. (“ALC”) operates and uses (and/or may in the future operate/use) various websites (ALC.ca) and internet services, including applications linked to these websites and made available on mobile devices, mobile websites, social media accounts, email message/alert services, mobile message/alert services and any other electronic, internet or telecommunications technology used by or on behalf of ALC to transmit, transfer or otherwise exchange data or information (collectively “ALC Sites”). Any use of these ALC Sites is subject to the following General Conditions. Please read the General Conditions carefully before using any ALC Sites. Your use of any of the ALC Sites will indicate your acceptance of these General Conditions. In addition, these General Conditions form part of and are incorporated into the ALC.ca Terms of Service and the capitalized terms in these General Conditions are as defined herein or in the ALC.ca Terms of Service.
1. Accuracy of Information
While reasonable efforts are made to ensure the accuracy of the information on ALC Sites, no warranty of accuracy or completeness is expressed or implied. Information may be changed or updated at any time without notice. Users of ALC Sites should refer to ALC official game rules and official lottery results, all of which override any information contained on any ALC Sites.
2. 19 Years of Age and Older
ALC lottery products are only available to those persons 19 years of age and over.
3. Links to/from Third Party Websites
ALC Sites may contain links to/from websites maintained by third parties. The linked sites are not under the control of ALC, and ALC is not responsible for content of any linked sites or any links contained in linked sites. ALC provides links to other websites only as a convenience, and the inclusion of a link does not imply endorsement of the linked site by ALC.
ALC cannot control which websites link to the ALC Sites. No such link should be construed as an endorsement by ALC of any such third-party website.
If you want to link to an ALC Site, you agree to the linking conditions as described below. By establishing a link to an ALC Site, you will be deemed to have agreed to these linking conditions.
If you link to an ALC Site, your website:
1. May only be permitted to establish links to any of the home pages of ALC’s Sites. Links may not be established to any pages on the websites other than the home page without ALC's prior written permission.
2. May not create frames around ALC Sites or use other techniques that alter the visual presentation of ALC Sites.
3. May not utilize Inline links relating to images displayed on ALC’s Sites.
4. May not imply that ALC endorses, or is affiliated with, you or your products or services.
5. May not imply an affiliation between your company and ALC without the prior written consent of ALC.
6. May not misrepresent your relationship with the ALC or present false or misleading impressions about ALC services.
7. May not use ALC's logo or any other trademarks, names or logos of Atlantic Lottery Corporation Inc. without prior written permission from ALC. Any use of trademarks is subject to the terms and conditions set out by ALC.
8. May not contain materials that may be interpreted as distasteful or offensive or that are directed at, or appeal to persons under the age of 19.
ALC shall have no responsibility or liability for any content of any site containing a hyperlink to an ALC Site. ALC may at any time, in its sole and unfettered discretion, immediately terminate your privilege to link to an ALC Site. ALC may amend these linking conditions at any time, without notice. You are bound by such revisions and should therefore periodically visit this page to review the then-current linking policy to which you are bound.
SMS Communications
a) About. You can opt-in to receive information, promotions and updates from ALC via SMS. This service uses the SMS Short Code function and is subject to the terms. You can unsubscribe at any time following the instructions below.
b) Welcome message. When you opt-in to the service, we will send you a message to confirm your signup. Text 252252 to receive exclusive promotions and updates from Atlantic Lottery! Message and data rates may apply. Msg Freq Varies. Text "HELP" for help. Text "STOP" to cancel.
Text JOIN to receive exclusive promotions and updates from Atlantic Lottery! Message and data rates may apply. Msg Freq Varies. Text "HELP" for help. Text "STOP" to cancel.
c) Unsubscribing. You can cancel this service at any time. Just text "STOP" to 252252. After you send the message "STOP" to us, we will send you a reply message to confirm that you have been unsubscribed. After this, you will no longer receive messages from us.
If you want to join again, just sign up as you did the first time and we will start sending messages to you again.
d) Further information and help. If at any time you forget what keywords are supported, just text "HELP" to 252252. After you send the message "HELP" to us, we will respond with instructions on how to use our service as well as how to unsubscribe.
Current participating carriers: Bell, BellMTS, Eastlink, Fido, Fizz, Freedom Mobile, Ice Wireless, Iristel, Koodo, Public Mobile, Rogers, SaskTel, Solo Mobile, Telus, Videotron,Virgin Mobile,Xplore Mobile
e) Wireless fees. As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
For all questions about the services provided by this short code, you can send an email to (info@alc.ca or 1-800-561-3942)
Privacy. If you have any questions regarding privacy, please read our Privacy Policy.
4. Intellectual Property
Certain names, words, titles, phrases, logos, icons, graphics or designs or other content in ALC Sites are forms of intellectual property owned by ALC or forms of intellectual property authorized to be used by ALC ("Intellectual Property"). Your unauthorized use of the Intellectual Property may be in violation of applicable federal or other law and could subject you to legal action. Unless otherwise specified, you may not copy, distribute, redistribute, reproduce, publish, republish, store in any medium, re-transmit, modify, exploit or make public or commercial use of, in any form, any of the Intellectual Property residing on the ALC Sites.
5. Submission of Ideas, Feedback and Other Content
Neither ALC nor any of its employees, directors, consultants or agents, accept or consider any ideas, concepts, materials or proposals relating to any aspect of its business, including new or improved products, enhancements, game themes, processes, marketing, artwork, graphics or names relating to any aspect of lottery or gaming (“Ideas”), unless specifically requested by them.
We request that the public not send or submit any such Ideas in any form to ALC or any of its employees. This is to avoid any disputes or misunderstandings should ALC release any products or services that might seem similar to Ideas submitted to ALC or its employees.
If someone chooses to submit any Ideas to ALC, then they hereby agree to the following terms and conditions:
• ALC will have no obligation to keep submitted Ideas confidential and shall not be liable for any disclosure of the Ideas.
• The Ideas and any intellectual property rights relating thereto shall automatically become the property of ALC without any compensation or accounting to the person or persons who created and/or submitted the idea. If for any reason the transfer of the Ideas and/or intellectual property rights in or relating to the Ideas is incomplete or ineffective then you hereby release ALC from any and all claims related to such Ideas and intellectual property relating thereto and hereby grant ALC an unrestricted, irrevocable, worldwide, non-exclusive, perpetual, fully sublicensable, transferable, royalty-free right and license under all worldwide intellectual property rights to use, copy, reproduce, adapt, modify, translate, distribute, publicly display, perform, modify, rent, sell, make, have made, import, create derivative works from, and otherwise freely use the Ideas for any purpose.
• The presenter must represent and warrant that they own or have all of the rights to the Ideas and have full authority to disclose such Ideas to ALC.
• There is no obligation for ALC to review, keep, acknowledge, or return the submission or any related materials.
If the idea presenter does not agree to these terms, please do not submit an unsolicited idea to ALC.
6. Harmful Behavior
ALC will not tolerate derogatory, abusive or violent behavior or statements that are threatening, vulgar, defamatory or otherwise offensive. Should you behave in any such manner towards ALC’s employees, (as determined in ALC’s sole opinion), ALC reserves the right to suspend and/or close your Account and stop all communication and/or replies from ALC, and/or take any further measures as may be deemed appropriate, including reporting to relevant law enforcement authorities and agencies.
In the event that ALC suspects that you may harm yourself or others, ALC reserves the right to suspend and/or close your Account, and/or take any further measures as may be deemed appropriate, including reporting to relevant law enforcement authorities and agencies.
7. Changes to the ALC Sites or to the General Conditions
ALC may, in its sole and absolute discretion, modify, suspend or discontinue any portion of the ALC Sites at any time without notice. Additionally, ALC may modify these General Conditions at any time without any prior notice.
8. Disclaimers and Limitations of Liability
ALC Sites are provided on an “as is” and “as available” basis and ALC expressly disclaims all representations and warranties of any kind, whether expressed or implied. In no event or circumstance is ALC, its shareholders, officers, employees or agents, liable, whether in contract, tort or any other principle of law, for any losses or damages of whatever nature, including, without limitation, any damages for loss of profits, business interruption, loss of programs or other data, arising in any manner from (i) the use of ALC Sites, whether directly or through a hyperlinked site, (ii) modification or discontinuance of ALC Sites or (iii) from any errors, omissions, inaccuracies, or any misleading or out-of-date information, whether contained on ALC Sites or as received by the user of an ALC Site, even if ALC, its officers, employees or agents were aware or should have been aware that such loss or damage could occur.
All use of ALC Sites and Services is subject to ALC’s Online Privacy Notice.
About this Privacy Notice
This Privacy Notice applies to all the personal information that Atlantic Lottery Corporation Inc. (ALC, we, our, us) has about you. When you browse one of our sites or use one of the products and services offered by ALC, this Privacy Notice applies to you, which means that you accept its terms and conditions.
ALC sites include the websites we manage as well as any applications made available to our customers. ALC’s products and services include any activity related to games of chance and money, managed and offered by ALC, including lotteries, video lotteries, online gaming, contests, promotions and loyalty programs, as well as any related services.
This Privacy Notice explains how we collect, use, or disclose your personal information. It also describes the choices you can make regarding your personal information and how to update your contact information.
Our commitment to privacy is based upon the 10 principles outlined in Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Personal information is information about you. It can be any information that you provided to us, such as your name, or information that can be linked to you, such as your IP address. The type of personal information we collect depends on how you interact with ALC. Review each section below to discover more about the type of personal information we collect.
Account Registration on ALC.ca
When you create an account with us, we require you to provide the following information:
Your name
Your date of birth
Your telephone number and email address
Your street address (street number, street name, city, and postal code)
Your security questions and answers
Your (unique to you) password
Your driver’s license, passport, or other government-issued photo ID.
As part of the process of creating an account and using our services, we create a user account number that is uniquely associated with you. As you interact with our website, we also log what type of purchases, promotions, loyalty rewards, and events you have participated in. We also verify your identity through a credit check (Equifax or Transunion) or another method.
Online Casino and Sports
If you choose to play our online games, we must verify your identity based on rules established by the Financial Transactions and Reports Analysis Center of Canada (FINTRAC). This means we will need to verify your identity through a credit check (Equifax or TransUnion) or another method to verify your name, date of birth, and street address. In some cases, we may also ask you to submit your driver’s license, passport, or other government-issued photo ID, and a photo (selfie) to verify your identity. We may also need to know your occupation. For FINTRAC requirements related to identity verification, please visit the FINTRAC website here.
Financial Information
We will need your financial information, such as your bank account information, to award you certain prize(s). If you choose to fund your wallet on ALC.ca, we will record your chosen method of payment. If you choose to withdraw your money from your ALC.ca account, we will need your bank account information and may need to verify your identity.
Communication with ALC and Others
When you communicate with ALC online, by email, or by telephone, we keep records of your communications. While communicating with ALC or others, this communication may be monitored and tracked for quality assurance, training, assistance, and security purposes.
You may also choose to play certain games with us, which requires you to create a unique username to participate and communicate with ALC and/or other players. The information you provide in chat is also viewable to other players.
Other information that can be linked to you
When you visit our website (and have an account with us), we collect additional information that can be associated with you. This can include:
Your IP address and/or device ID.
The operating system and browser you used to access our website.
Your device-specific information, including the hardware model, operating system information, and mobile network information.
The internet service provider you used to visit our website.
Your geographic location.
Your account history, including online and retail purchases recorded on your ALC.ca account, play activity, loyalty rewards, and account updates relating to changes to your personal information and preferences.
The dates and times you accessed our website and the pages you visited.
Social Media
You may choose to communicate with ALC through social media channels. This may include posts, tags, or private messages to ALC. In the process of communicating with you, we may have access to your contact information. This includes:
Your name or username
Your social media profile
If you communicate with us using direct messaging, the conversation may be monitored for quality assurance, training, assistance, and security.
Surveys or Contests
You may choose to participate in a contest or survey. If you choose to participate, we may ask you for your contact information. This includes:
Your name
Your email address
Your phone number
Your age range
Your photo
We may also need to verify your identity by collecting your driver’s license, passport, or other government-issued ID. If you participate in a contest or survey, you must accept both the terms and conditions of the contest or survey and the Privacy Notice.
Winner Process
If you win certain games and contests, we may need you to provide the following information:
Your name
Your date of birth
Your telephone number and email address
Your street address (street number, street name, city, and postal code)
Your photo
We must also verify your identity by collecting your driver’s license, passport, or other government-issued photo ID. We may also request information about your relationship with any related parties to ensure compliance with any terms and conditions applicable to the games and contests. We may also need additional information related to the ticket, including but not limited to, the purchase, acquisition, and validation of the ticket, reasonably required to process prize claims.
2. How and why do we use your personal information?
We may use your personal information for a variety of purposes. This may include simple uses, such as referring to you by name when you contact us with questions, or more complex uses, such as monitoring your account for changes in play. We have identified the various reasons we use your personal information below:
To make our products and services available to you
We may use your personal information to provide you with products and services that you purchase from us or participate in. This may include completing a certain task, such as funding your account when processing a purchase, or withdrawing funds from ALC.ca. It may also include contests, promotions, and other activities that you have consented to participate in.
To communicate with you
We may use your personal information to verify your identity when you contact us with questions relating to your account. It is also used to personalize communications when you make inquiries relating to your account. We may use your personal information to send you electronic messages based on the communication preferences you have established. In some cases, we may send you communications that are necessary, such as receipts relating to a purchase, or a notice associated with your account that may require immediate action, such as a password reset or Multifactor Authentication (MFA) request.
To improve our website and your experience
When you visit and interact with our website, we gather information about your experience and preferences. This information is used to make sure our website is user-friendly and that individuals such as yourself do not experience difficulties. This includes remembering your preferred language.
As you browse our products and services, and make purchases, we may use this information to provide you with a personalized experience and to show you relevant products that might be of interest. If you consent to receiving marketing services from us, we may also send you personalized offers and promotions.
To encourage healthy play activities
We remain committed to healthy play. As part of this commitment, we engage in play tracking and analysis of your playing activity on ALC.ca, including administering limits on play and spend amounts. Depending on your activity on ALC.ca and in accordance with our Healthy Play Policy, a confidential risk rating may be generated. Depending on your risk rating, we may but are not required to:
provide information to assist in promoting healthy play behaviour and/or available support resources,
adjust marketing and/or promotional activities,
tailor communications to and/or with players for healthy play purposes
adjust product offerings, and/or
make other adjustments from time to time as appropriate.
We may also use such information for primary or third-party research purposes. For more detailed information, please refer to ALC’s Healthy Play Policy.
To ensure your personal information is protected and to comply with legal requirements
We use your personal information to protect you, your account, and our property. We may also use it to verify your identity, age, and geographic location to comply with legislation and regulations. While interacting with us, we may use your personal information as part of an investigation or to monitor for suspicious activity that could pose a security and/or fraud risk. We also comply with legal and regulatory requirements and may need to comply with a request from a legal authorit
3. Who do we share your personal information with?
We share your personal information with trusted third parties to perform certain services. When we share your personal information, we take measures to ensure your personal information is safe and that it may not be used for any purposes or reasons other than what has been stated in this Privacy Notice. Whenever possible, we limit the transfer of personal information to our third-party vendors to only the personal information that is required to operate the product or service. We will never sell your personal information to a third-party. These third-party service providers are occasionally located outside Canada and are given only the information necessary to perform the specific services they are providing to ALC. We have identified the purposes for sharing your personal information below:
To provide products and services and process payments
ALC engages with third parties to provide products and services. This may include providing new games, contests, promotions, other activities. We also work with financial institutions, such as banks and credit card providers, to process the purchases you have made. When you want to withdraw funds from us, we also work with a third party to verify your identity and banking information to ensure that your funds are being transferred only to you. We have also partnered with a banking institution to process payments relating to certain prizes.
To provide personalized marketing
We partner with others to help us maintain our email marketing and personalized advertising services. These partners work with us to provide you with relevant ads, offers, and promotions based on your play preferences. This may include using your personal information for targeted advertising.
To improve our website
When you visit and interact with our website, we use third-party vendors to gather information about your experience. This information is used to make sure our website is operating as expected and that individuals such as yourself do not experience difficulties.
To encourage healthy play
We work with a trusted service provider to engage in play tracking and analysis of your playing activity on ALC.ca as set out in our Healthy Play Policy.
To protect your personal information and comply with laws
We share some information with our third-party providers to monitor for fraudulent activities. This includes monitoring your account to prevent fraud and providing information relating to suspicious transactions. We also work with provincial and federal regulators to detect and prevent fraud and may share your personal information if we identify suspicious transactions. We also work with local authorities in the case of an emergency which might threaten your life, health, or security.
We also take reasonable steps to protect your personal information against loss, misuse, and alteration of personal information under our control by ensuring it is maintained in secure facilities, protected from unauthorized access, and kept only as reasonably required. In the process of protecting your personal information, we may use third parties to perform certain functions, such as multi-factor authentication.
4. How long do we keep your personal information?
We keep your personal information for as long as you have an account with us. If you choose to close your account, or if your account becomes inactive, we will maintain your personal information for 7 years to comply with regulatory requirements. After 7 years, your personal information will not be available.
Information relating to your transactional history is also maintained for 7 years. Any purchases made before this date will not be available.
5. What choices can you make about your personal information?
We respect your right to update and correct the personal information we have about you. You also have the right to request access to your personal information. While we will always strive to respond to your request, there may be times when we are restricted by law from sharing some information, such as any ongoing investigation relating to fraud. To request access to your personal information you may contact us using the information below.
You also have the right to opt out of any commercial electronic messages from us. This right is established by Canada’s Anti-Spam Legislation (CASL). To opt out of such communications, you may log into your account and change your preferences or contact us using the information below.
You also have the right to request that we close your account. As noted above, we will maintain your personal information for 7 years to comply with regulatory requirements
6. How do we protect your personal information?
We have implemented security safeguards to protect your personal information. We continuously update our tools and methods to ensure we use the most effective measures to protect your personal information. To learn more about how we protect your data, visit Security | Atlantic Lottery Corporation.
7. How will you be informed of changes to the Privacy Notice?
We may update this Privacy Notice, and we encourage you to review the notice from time to time to stay informed on how we use your personal information. This Privacy Notice was last updated on May 20, 2025
How do you contact ALC?
If you have a question about your personal information, please contact us at:
By Email: Info@alc.ca
By Mail:
Attention: Privacy Office
PO Box 5500, 922 Main Street
Moncton, NB E1C 8W6