Play Online
Our Games
Rewards
Sponsorships
Sponsorships
We’re Invested in Our Local Communities
Proudly Supporting Community Initiatives Since 1976
As a publicly owned corporation, Atlantic Canadians and their communities are at the heart of everything we do. Since 1976, Atlantic Lottery has invested in community initiatives that create cultural, social, and economic benefits across Atlantic Canada. 100% of the profit we make gets put back into the provinces we call home, but we know that giving back goes beyond just the profit returned. We’re proud that our sponsorship program is another way that we can further invest in Atlantic Canada.
Funding Timelines
As we receive sponsorship requests from communities across Atlantic Canada, we have established funding deadlines throughout the year to ensure each application receives careful consideration.
- Events taking place from April to June
Application deadline: December 1
Notification of decision: Early January
- Events taking place from July to September
Application deadline: March 1
Notification of decision: Early April
- Events taking place from October to December
Application deadline: June 1
Notification of decision: Early July
- Events taking place from January to March
Application deadline: September 1
Notification of decision: Early October
Curious about what kinds of initiatives we sponsor? First and foremost, Atlantic Lottery supports community initiatives making a positive impact in Atlantic Canadian communities. Community initiatives take many forms and may include community and cultural celebrations, large-scale events and festivals, or civic and charitable initiatives that align with Atlantic Lottery’s values and priorities. Under this broad banner, our primary focus is on community initiatives that support and promote culture and heritage, community and economic development, and wellness.
Culture and Heritage: Supports the expression and celebration of Atlantic Canada’s art, culture, and heritage that is representative of the diverse communities in which we live.
Community and Economic Development: Drives economic activity through community-building initiatives, business-related events, tourism, and community-led innovation.
Wellness: Supports and enhances the overall physical and mental wellbeing of the community, including healthy play practices.
If this sounds like your community initiative, click here to apply.
We evaluate each request with care and consider things like total number of attendees, audience size, reach and timing. Our goal with the program is to ensure we support communities across Atlantic Canada all year long. Of course, budget plays a big factor when reviewing each request, and while we wish we could say yes to everyone, we unfortunately are not able to. Communication is also an important factor for us. We want to work together to ensure that we are able to support your communication goals while finding interesting opportunities to provide valuable and unique experiences for your attendees.
Each application will receive a score out of 1000 to further help us make a decision. We will be evaluating responses based on the following types of questions: location of community initiative, alignment with program (see three themes above), IDEA (Inclusion, Diversity, Equity, and Accessibility), activation and brand placement, speaking and networking opportunities, and sustainability.
When applying, we ask that you carefully complete each section and answer all questions to the best of your ability. Should you need to update a response on the form after submitting, please contact us.
While we appreciate every application we receive, sponsorship support cannot be guaranteed, as all requests are evaluated based on organizational alignment, community impact, and available budget.
Ineligible Organizations/Initiatives
- Cash or merchandise donation requests
- Grants, scholarships or bursary programs
- Education institutions or programs
- Religious institutions or organizations
- Trade shows
- Individual initiatives
- Individual sport and recreational teams/groups
- Travel expenses, trips or tours
- Advertising for fundraising or event support
- Personal gatherings or familial events
- Unregistered not-for-profit groups
- Political organizations and candidates
- Lobby or advocacy groups
- Vehicles, recreational or equipment purchases
- Professional societies
- Debt reduction and operating expenses
- Events outside of Atlantic Canada
*Community initiative sponsorship amounts vary and typically start at $2,500.
